{"product_id":"brand-building-on-the-internet-by-martin-lindstrom-tim-frank-andersen","title":"Brand Building On The Internet by Martin Lindstrom \u0026 Tim Frank Andersen","description":"\u003cp\u003eBrand Building On The Internet\u003c\/p\u003e\n\u003cp\u003eAuthors: Martin Lindstrom \u0026amp; Tim Frank Andersen\u003c\/p\u003e\n\u003cp\u003eHard cover. Good condition.\u003c\/p\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-699e4caf-eae4-8323-9558-1fcc39637a1c-1\" data-testid=\"conversation-turn-90\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"af74c2b1-283a-4370-9749-7627aecf2a48\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"30\" data-end=\"269\"\u003eThis book examines how the internet has transformed marketing and brand strategy for businesses. Using examples from a range of international companies, it explores strategic approaches to building and managing interactive brands online.\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"468\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe book also provides practical tools for developing an effective online brand strategy, including topics such as website traffic, consumer engagement, and measuring the value of digital branding.\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"468\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis item is second-hand and is sold as is. If you would like more details please\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/fairtradeandgiftshop.com\/pages\/contact-fair-trade-and-gift-shop\" target=\"_blank\"\u003econtact us\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eor visit us in store.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"468\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003ci\u003e100% of profits raised from the sale of our goods will assist Fair Trade and Gift Shop to assist and help the many charities and causes we support that make lasting change in the lives of disadvantaged people.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"FAIR TRADE AND GIFT SHOP","offers":[{"title":"Default Title","offer_id":47071537561753,"sku":"13286","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/7536\/2457\/files\/IMG_6381.jpg?v=1775623152","url":"https:\/\/fairtradeandgiftshop.com\/products\/brand-building-on-the-internet-by-martin-lindstrom-tim-frank-andersen","provider":"FAIR TRADE AND GIFT SHOP","version":"1.0","type":"link"}