Serious Creativity by Edward de Bono


Price:
$35
Stock:
In stock

Description

Serious Creativity

Author: Edward de Bono

Hard cover with dust jacket, excellent condition. Signed copy.

"Serious Creativity" by Edward de Bono explores advanced techniques and tools for enhancing creativity in problem-solving and innovation. De Bono, a leading authority on creative thinking, introduces the concept of lateral thinking and provides practical methods for generating new ideas and approaches. The book emphasizes the importance of structured creativity and presents strategies such as the Six Thinking Hats and random word stimulation to break free from conventional patterns of thought. By combining theoretical insights with practical exercises, de Bono aims to help individuals and organizations cultivate a mindset that fosters creative solutions and drives progress in various fields.

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