Brand Building On The Internet
Authors: Martin Lindstrom & Tim Frank Andersen
Hard cover. Good condition.
This book examines how the internet has transformed marketing and brand strategy for businesses. Using examples from a range of international companies, it explores strategic approaches to building and managing interactive brands online.
The book also provides practical tools for developing an effective online brand strategy, including topics such as website traffic, consumer engagement, and measuring the value of digital branding.
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