The Dawns of Tradition published by The Nissan Motor Company

The Dawns of Tradition, published by Nissan Motor Company in 1983 to commemorate its 50th anniversary, is a richly illustrated tribute to Japanese culture, craftsmanship, and heritage. The book showcases traditional arts such as bonsai, Noh theater, and imperial customs, emphasizing how these enduring practices have shaped Japan's identity and influenced Nissan's design philosophy. With elegant design elements—including gold and silver flecked crepe paper endpapers and cotton fabric inserts—the publication reflects the meticulous attention to detail characteristic of Japanese artistry. Through vivid color photographs and insightful commentary, The Dawns of Tradition celebrates the harmonious blend of tradition and innovation that defines both Japan and Nissan's legacy.